Take this recent Crime & Punishment thread. I'm simply stumped at just how positively many people there speak of The Tuskers, considering that this particular discussion board isn't always the most civilized of places (to put it lightly).
Here's a direct quote from this very thread:
"That's probably because they spend most of their time active in-game rather than trying to convince everyone how pro they are (or crying about game mechanics) on the forums."Well, I would consider this is pretty spot-on. We're not about blatantly shoving our killboard statistics in people's faces whereever we go. We're not about slandering our competition in regions we frequent. We're about doing what we do and we enjoy doing it well; preferrably to the point of excellence. People pick up on that eventually.
In the meantime, The Tusker Code is making sure that we're not putting them off. Chest beating, smack talking, scamming, lying - none of that has a place in our corp of - get this - pirates and warriors. Not saying none of that ever occurs, but the accused better has a very good explanation if it does.
The fact that The Tuskers are housing about half a dozen active bloggers generates further publicity. There are many tales of great victories; hardly boastful, often analytic and not rarely self-critical. Some terrible failures of ours regularly warrant an update as well. It's perfectionists writing about their craft and trade - admittedly for self-exposure and recognition, but done in style (at least I'm trying).
Recently it even seems like our level of exposure is gaining more momentum. Besides the thread staying on top of C&P for quite a while, I assume Taurean's and Suleiman's blogs are getting more and more readers. Rixx Javix over at the highly popular EVEOGANDA has given this snowball even more of a push, starting off his new series Know Your Lowsec Corps with The Tuskers. That's a lot of people who got to know us in one fell swoop.
So we do what we do, maintain a positive image and therefore have word of mouth working for us. But what makes sure The Tuskers aren't consistently, even occassionally picking up bad apples, who might set us back? The answer lies in our recruitment process.
First and foremost, the hoops applicants have to jump through are clearly laid out. Even if they miss one, they're encouraged to try again. Granted, I in particular can be a bit of a hard-ass if an application is significantly lacking in parts. But not even I slam the door shut immediately. Either way, our requirements rarely fail to filter out pilots who are a better fit for corps of different flavors.
All of the above makes me proud to be a Tusker and I'm happy to be a director as well, sometimes getting to be the first to welcome new great members into our ranks.
The one and only downside is that targets are becoming more and more wary as soon as they see our emblem in local. I for one can live with that, though. I'm even working on spreading our name, soon beyond blogging, too. You might want to stay tuned for that.